Frank Cheng, Sales Director (APAC)

“Loyalty programmes and apps were a big trend in 2023, but brands need to look at how to successfully build on and grow this into 2024. Figuring out a way to stand out in the marketplace and ensure that the “currency” of your loyalty scheme remains strong will be key. 

“From a programmatic perspective, the cookieless challenge continues, and by the end of 2024 the end of the cookie is finally going to happen, so it’s important to figure out your plan.

“AI is another big marketing trend for 2024, but it’s never going to be 100% of your strategy or spend, or else we will all be out of a job. So, brands need to find a healthy balance between AI and human expertise, and personally I think AI will continue to enhance marketing efforts, not hinder them, so don’t worry too much about robots taking over the world…for now.”

Andy Houstoun, CCO

“The big change for 2024 will be the final death of the cookie, with Google pulling the plug mid-year, so marketers need to get ready. There will be a change in how brands address customer lifecycle targeting, specifically retargeting, as Google removes the support they’ve been giving via DV360. 

“Publishers of premium content will take back control of the customer experience, as the death of cookies puts context front-and-centre of advertiser requirements. And, with the EU ruling on Facebook’s behavioural targeting, meaning they can’t use user information to build contextual audiences without explicit consent, access to premium contexts will be key for effective advertising planning, delivery and measurement.

“The final trend, again driven by the loss of cookies and growing privacy regulations, will be real-time advertising activation and measurement, due to the coming inability to link systems together via tracking software. Instead, advertisers will need to use real-time activation to quickly react and pivot to intent signals and optimise their campaigns for maximum performance.”

Justin Thomas, Agency Leader, CRKLR

“There are major tailwinds around consent mechanisms, frameworks and of course, cookies, which marketers need to solve. Plus, it goes without saying how transformational AI is already becoming in areas from search to content generation. 

“If you’ve been keeping an eye on your device reports in Google Ads, you will have noticed CTV appearing and gradually growing within campaign types like Performance Max. Hardware, connectivity and on-demand platforms are coming together and will offer new experiences, inventory and opportunities for marketers. 

“This alignment of creative content at scale and across devices naturally leans towards programmatic delivery. The winners will be those advertisers who are able to leverage (consented) data and understand the benefit of high-impact creative formats on their brand performance.”

Nicola Jones, Senior Marketing Manager

“Sustainability will continue to grow in importance for marketers in 2024. Finding a way to balance the requirements of campaign performance with the environmental impact of digital advertising and rising consumer demand for brands to act in a more sustainable way will be key, both in terms of future-proofing marketing strategies and building brand affinity. 

“This also feeds into relevancy, with customers wanting to engage with brands they feel connected to, so targeted, dynamic creative and messaging through the use of AI and smarter formats such as CTV will become more important, to ensure brands are reaching and speaking to the right people, with the right messaging. 

“Clever measurement and attribution across channels will also be key, as marketers need to prove the value of their ad spend and show the true return on investment of their campaigns, not just the number of clicks on an ad, as budgets are cut even further and marketers need to do more with less.”

We look forward to seeing what 2024 brings, and if you’d like to talk to us about your advertising plans for the new year, get in touch today.

The post <strong>What’s in store for 2024: Our expert predictions</strong> appeared first on Crimtan.

In a landscape where marketing metrics, machine learning, tech stacks and sustainability take centre stage, Andy’s insights provided valuable perspectives on leveraging AI for optimal campaign performance and accurate attribution. Whether you missed the session or wish to revisit the key takeaways, we are excited to share the on-demand recording of Andy’s presentation.

If you’d like to learn more about how to get ahead in the world of artificial intelligence, you can download our marketer’s guide to AI here.

The post Watch on demand: AI opportunities and positive disruption appeared first on Crimtan.

Static display 

With an average CTR of just 0.08%, static display advertising can be hard to get right. But which campaigns performed above and beyond this year? 

Best Click-Through Rate (CTR)

Etisalat – achieving an amazing 2.56% CTR 

Highest Return on Investment (ROI)

Avis – hitting an incredible 229.38 ROI

In this campaign, the promotion and call to action in both frames are clear and strong.

Lowest Cost per Acquisition (CPA)

Visit California – with a budget-friendly CPA of just 19pence.

Dynamic Creative Optimisation (DCO)

Dynamic ads have achieved an impressive 2.3% increase over the past year on their static counterparts, but which ones were the best performers of 2023?

Best Click-Through Rate (CTR)

Fukushima prefecture – hitting the top spot with a 2.71% CTR.

There are 2 DCO elements in this campaign – a user’s intent and their browser language setting. Depending on their past search behaviour, the most relevant messaging from Nature, Samurai and Activity will be show to the user. In addition, the language of the creative is determined by the user’s browser language setting.

Highest Return on Investment (ROI)

Preflight prospecting – achieving an exceptional 1,860:1 ROI

In this campaign, the nearest airport to where the user is located is being shown on the banner.

Highest Return on Investment (ROI)

Jazeera Airways – achieving an ROI of 235.23

Jazeera Airways wanted to drive flight booking at scale. Instead of the traditional method of picking which route to promote, Jazeera Airways was able to promote all routes through an API feed by leveraging DCO. With over 40 origin cities that has different local currencies and languages, the creative shown to the user was based on the user’s location and browser’s language setting. In addition, the flight price to the destinatino was also pulled from a product feed.

Lowest Cost per Acquisition (CPA)

Children’s International – keeping campaign costs low at 19p CPA

Connected TV

81% of viewers would rather watch CTV ads than pay for a subscription service, and with an impressive 95% average completion rate, they’re a great way to reach your target audience. So which campaigns achieved over and above the industry standard?

Highest completion rate

Yamanashi prefecture – achieving an impressive 97.75% completion.

With a total of 6 different videos catering to different traveller’s point of interest, the captivating scenes and uniqueness of Yamanashi helped to immerse travellers into the destination, helping them to dream of their next vacation.

And there you have it; the best of our campaigns this year. From exceptional campaign ROI to high-performing CTV ads, we’ve achieved some results to be proud of for our clients. If you’d like to learn more about how we can help you achieve industry-beating campaign results, get in touch with our experts today.

The post <strong>The best of 2023: Crimtan campaigns</strong> appeared first on Crimtan.

The study, conducted in August 2023 and based on responses from over 800 UK consumers, reveals a significant move away from linear TV. A staggering 25% of participants admitted to watching less linear television than a year ago. In its place, ad-supported streaming services have emerged as the new frontier, with an impressive 68% of UK consumers preferring free ad-supported content over paid subscriptions, marking an 8% lead over their US counterparts.

With rising costs in the UK impacting everything from how we shop, to how we consume content, it’s critical to note the knock on effect this has on the advertising landscape. With the current focus on the price of streaming services and competition between platforms, a significant 20% of UK TV viewers plan to eliminate a subscription streaming service in the next 12 months, with an additional 13% intending to add a free ad-supported streaming service to their entertainment lineup. If it means saving a penny or two, consumers are becoming more tolerant of ad-supported services to save money (which explains Netflix’s 180 on ad-supported content). 

So what does this mean for brands? With nearly all UK households now reachable via CTV, and more and more platforms offering ad-supported content in response to the UK’s cash-strapped audience, marketers need to ensure that advertising on free ad-supported content is part of their media mix.

What’s more, these campaigns give you more control and better value for money compared to CTV’s tired older sibling, Linear TV. CTV gives you the ability to tailor your messages to reach the right viewer at the right time, while also enabling you to target content by category, genre, content length and even content rating. It’s more efficient, too. CTV enables you to reach your target audiences with a simple programmatic transaction, as opposed to finding them network by network, market by market. In comparison, data on linear TV markets takes time to compile and only offers estimated results. You can be flexible in real-time, and spend your budget where it really works for you.

In short: Marketers have the opportunity to leverage CTV to not only capture attention but also drive meaningful engagement. This shift in how we watch TV paints a compelling picture of a dynamic advertising landscape where CTV emerges as a strategic imperative for brands aiming to connect with audiences on the biggest screen in their homes. Want to find out more about CTV and how it can help improve your campaign results? Get in touch with one of our experts.

The post <strong>The power of Connected TV advertising: Unveiling opportunities in the UK streaming landscape</strong> appeared first on Crimtan.

But getting to grips with programmatic can be a cost-effective and efficient investment to help achieve your marketing goals. The first step is understanding the difference between running a branding versus a performance campaign. A branding campaign is one that is focused on reach, awareness and ultimately, improving quality traffic to your site. On the other hand, a performance campaign is focused on increasing the amount of purchases, sign-ups, customers, or revenue per customer. 

To effectively set up your programmatic campaign for success, you need to consider these eight elements: 

1. Have clear campaign goals
   
   It’s no secret that most contemporary programmatic advertising platforms have a machine learning component, which means that, based on what you feed the model, it will optimise towards that particular objective or KPI. For example, for a branding campaign, the goal could be to drive traffic to your brand’s website, so in this case, the platform will focus on in-market customers who are likely to engage with your ads.
   
   And make sure you stay focused on your campaign goals and not change too often mid-campaign. Changing direction halfway through will mean the model has to re-learn the algorithms, pushing you further away from achieving your marketing objectives. Best to plan in advance.
   
2. Set a realistic budget
   
   Programmatic should be an investment, and as such you need to work out how much investment is needed to find that sweet spot for the product or service you are advertising. First of all, campaign budgets will vary across countries, industries and media channels, but as a minimum, a ballpark starting number should be at least 1 million impressions (per market, per channel). This allows you to achieve enough delivery to get data from these impressions, and optimise your campaigns, learning as you go. And the higher the budget, the more impressions you’ll get, which helps with more robust learnings that you can use to help optimise campaign performance.
   
   Any less, and you may be spreading yourself too thinly, which will result in the campaign data not being statistically significant enough to optimise for performance or gain any insights from.

3. Get the timing right
   
   Every programmatic advertising agency will tell you the same thing about campaign length. Programmatic is a channel that needs time to optimise, and, depending on the total media spend and nature of your audience, the time needed can vary. The recommended approach is to test for at least three months. The first month is for the machine to learn, the second month is to optimise and the third month is to scale the campaign. Using this timeframe will ensure you achieve optimum results from your programmatic spend. 
   
   But what if your campaign timeframe is less than three months? Most programmatic platforms that take a 100% machine learning approach to optimisation may not be able to optimise within a reasonable amount of time to hit KPIs. Programmatic platforms such as Crimtan’s that can be optimised on the fly with expert traders are effective both for longer and shorter, more tactical-led campaigns.

4. Define your target audience
   
   Having a clear target audience is essential to set the direction of your programmatic campaigns. Hitting your target audience can come from a number of different targeting tactics. These can include behavioural, context, keywords, geo, domain, and so on. The beauty of programmatic is you will get to see in real time which targeting strategies are achieving your campaign goals. But what’s more important is the flexibility to expand and explore other target audiences as the campaign progresses.
   
5. Place a pixel on your site
   
   A pixel is a snippet of code that is placed on your website to gather information about your site visitors. This is particularly important for performance campaigns as the only way you would know if someone has engaged with your brand from your advertising efforts is if you have a pixel on site. These pixels help you understand what action was taken and how far the customer is in their journey with your product or service. Essentially, without a pixel, you have no visibility on your visitors and won’t be able to know if your campaigns are having a positive impact on site-side metrics like conversions, or not.
   
   But you don’t always need to rely on pixels. While they can sometimes be useful for branding campaigns to create target segments, they aren’t always necessary, meaning these campaigns are less complicated to set up and can go live a lot faster than performance campaigns.
   
6. Use third-party trackers
   
   Third-party trackers or tags can be used to confirm the validity of ad traffic delivered by ad servers such as Google Campaign Manager. When running programmatic campaigns, you can share these trackers with your programmatic agency to ensure details such as impressions served, clicks and conversions are the same on both the ad server and platform.
   
   This enables you to use an independent platform to attribute conversions and learn more about your customers’ path to purchase. For brands who are using multiple channels or vendors for their campaigns , third-party tracking can be valuable for looking at the paths customers take before they take an action on site.
   
   Another purpose of third-party trackers is billing and invoicing. It is common for third-party tracking numbers and vendor numbers to be within 10% discrepancy. However, 10% of a million dollars of ad spend does add up on your bottom line, so using one single platform to measure all your ad delivery is beneficial to ensure a single source of campaign truth.

7. Use the right measurement tools
   
   There are several measurement tools that are commonly used in the market. One of the most common ones is Google Analytics (GA). Although GA is widely used, it is not the best tool to use to judge the success of your programmatic campaign. The reason is that Google Analytics is fundamentally a tool that specialises in site traffic. It is not designed to give a holistic view of the open web advertising landscape. As such, it will only pick up click-based actions. 
   
   Third-party ad servers are commonly used as an independent source of truth when measuring programmatic campaigns. This is because they help brands understand a customer’s path to conversion across multiple channels and vendors.  With third-party ad servers, brands are able to see which sequence of ads a customer saw, engaged with, or interacted with before making a conversion. 

8. Embrace omnichannel
   
   You want your programmatic campaign to deliver your message to your target audience wherever they are, no matter how they’re viewing your ads. Your customers are not always using the same devices in the same situations. They could be on their phone, walking to work, waiting for a bus or watching TV. But to reach your audience at any time and place, you will need to take an omnichannel approach. 
   
   Running your programmatic campaigns may seem complex especially if you are working with multiple vendors that may not have all your needs under one roof.  Expert partners like Crimtan give you efficient media buying and the ability to see the complete customer journey through a fully integrated tech stack that works across multiple programmatic channels. This is a far more effective approach that will achieve better results compared to using multiple vendors that are not integrated for different channels.

If you would like to learn more, please get in touch with our experts who can deep-dive into each element with you and your team, and help you to maximise your marketing budget to reach your campaign goals.

The post <strong>The 8 steps to a successful programmatic campaign</strong> appeared first on Crimtan.

And this is a growing problem for the advertising industry. Programmatic media buying relies on algorithms, with limited human input, to determine ad placements across various websites. This lack of human monitoring can result in major brands unknowingly funding ad placements on obscure or unreliable sites, an unsettling reality given the potential damage to brand reputation. But programmatic advertising in itself is not the problem. When supported by the correct safety nets,  such as applying comprehensive inclusion and exclusion lists across all media buys, this concern can be mitigated. But this isn’t always the case with every vendor. 

So how can you make sure that your advertising isn’t funding these junk sites, and how do you keep your brand image untarnished in the age of misinformation?

Enhanced transparency in ad placement: Implement measures to enhance transparency in your programmatic media buying process. Regularly review and vet the websites where your ads are placed to ensure alignment with brand values.

Support credible journalism: Actively direct advertising investment towards credible, fact-based journalism. This not only contributes to the promotion of reliable information but also positions your brand as a supporter of trustworthy content.

Stay informed and adaptive: In the rapidly evolving landscape of misinformation, staying informed is crucial. Keep abreast of industry trends, emerging technologies, and best practices to adapt strategies accordingly.

Utilise AI for brand safety: Leverage the power of AI to monitor and identify potential disinformation campaigns. It sounds counter-initiative, but investing in other AI tools that can analyse vast amounts of data in real-time can help detect and mitigate risks to brand safety.

We get it, it’s complicated. On one side, AI has facilitated the creation and dissemination of disinformation on an unprecedented scale. However, on the flip side, AI presents an opportunity to detect and combat disinformation in real-time across diverse languages and domains. When harnessed appropriately, AI becomes a powerful ally in the fight against the rise of junk sites and the disinformation they spread.

The era of misinformation and emerging AI poses challenges, but with vigilance, responsibility, and the right use of technology, brands can navigate this landscape successfully. By taking proactive steps to ensure ad placements align with brand values and by harnessing the capabilities of AI for brand safety, advertisers can not only protect their brand image but also contribute to a more trustworthy online environment. 

Working with a trusted programmatic partner like Crimtan can help ensure your ads are never placed alongside inappropriate content and your campaigns remain brand-safe and compliant, whilst achieving maximum efficiency and performance. To find out how we can help you navigate this complex landscape, contact us today. 

The post <strong>Navigating the age of misinformation: Safeguarding your brand in the era of “Made for Advertising” websites</strong> appeared first on Crimtan.

Here are some of Yuri’s suggestions on how to get started with more sustainable ad campaigns:

As an industry, we need to do more

Research shows that around 4% of all carbon emissions are attributable to digital advertising campaigns. Just one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London.

The true cost of delivering an ad campaign

We all know video is considered the most engaging content out there, but it’s also the worst offender in terms of climate change. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad, due to the larger file sizes required. 

Efficient targeting = less wastage

It’s well known that a lot of adverts are never viewed. So we are sending all these files around, with no one really looking at them, and they are generating unnecessary emissions. In other words, “bad” digital ad spending harms the environment.

But, if we start thinking about optimising towards metrics like attention time and viewability this means that there is a lot less wastage. By optimising towards the audience that are actually engaging with your ads (and not wasting your budget on those who are not interested), you can reduce your overall CO2 output.

Smarter ad formats 

There has been research showing that you can reduce video quality in ads without impacting brand awareness or campaign effectiveness. With just a slight reduction in quality, you can reduce emissions by a massive 20% to 30%.

A global effort

The pressure is on everyone in the advertising industry to start taking action now. So, quite rightly, brands and clients are asking partners like Crimtan about the steps we are taking and about the things that they can do to become more efficient. It truly is a global effort. 

We recently released a guide to sustainable advertising if you want to find out more about what you can do to limit your advertising carbon footprint (while maximising marketing performance) and you can read Yuri’s whole interview with Martech here. 

Thank you to Martech for highlighting the important conversation of the impact of advertising on climate change. We’re passionate about this topic and if you’d like to speak to us about how you can start making a difference in your advertising approach, please get in touch.

The post <strong>Improve your marketing’s efficiency while aiding in the fight against climate change</strong> appeared first on Crimtan.

Crimtan was shortlisted for our expertise in programmatic lifecycle marketing, working with global agencies and brands across a range of industries, from travel, to retail, to automotive, and beyond.

And while we’re based in Sussex, we have offices across the world, including London, Dubai, Singapore, Sydney, Tokyo and New York.

Our ActiveID technology is one of the first ID systems to go beyond cookies, built around user consent for persistent tracking. Enabling brands to create high-performing marketing campaigns without relying on cookies, and to accurately target and engage prospects through conversion to becoming loyal customers.

“We’re proud of what we’ve achieved as we’ve grown as a company and we believe Crimtan is a truly remarkable Sussex business; we are one of the only tech companies, other than a few NASDAQ-listed multi-billion tech firms, that offer a complete lifecycle marketing solution to our clients across consent, planning, targeting and measurement, all in one place, using our own technology. Enabling our clients across industries to accurately target and engage their prospects through conversion to loyal customer.” Paul Goad, CEO, Crimtan

While we didn’t take home the gold this time, we’re incredibly proud to be shortlisted alongside some amazing Sussex businesses, who were all honoured at a ceremony in Brighton on 30 November.

If you’d like to find out more about our innovative approach to programmatic lifecycle marketing to help you reach, engage and convert more customers, get in touch with our experts today. 

The post Crimtan shortlisted for Innovation in Business in the 2023 Sussex Business Awards appeared first on Crimtan.

Access to rich, scalable retail data

Our seat on Amazon’s DSP is a game-changer in the world of programmatic advertising. Amazon, as one of the world’s largest e-commerce giants, holds a treasure chest of retail data. This access to rich, scalable retail data empowers us to harness the full potential of Amazon’s DSP to reach curated audiences across the open web.

With millions of data signals to tap into, we can use Amazon’s data to build unlimited audiences profiles, with nuanced interests and motivators, that will help you better understand your audience, place hyper relevant messages in front of them, and convert even more customers. It’s a goldmine for precision targeting, allowing us (and you) to craft highly effective advertising campaigns.

And what makes our seat on Amazon’s DSP particularly special is that Amazon has recently ceased offering seats on their DSP to other businesses. This access underscores the trust and collaboration Crimtan has built with Amazon. It also places us in a unique position to leverage the platform’s full potential.

Reaching audiences beyond Amazon’s walled garden

While Amazon’s DSP is a powerful tool within the Amazon ecosystem, our seat allows us to extend our reach to audiences who are not necessarily shopping on Amazon’s platform. This means we can engage with potential customers while they are off Amazon, browsing and consuming content across the broader digital landscape. This ability to connect with users at various touchpoints throughout their online journey is a significant advantage that will enable us to create more diverse and effective advertising campaigns.

In addition to reaching audiences on the open web, our seat on Amazon’s DSP provides us with access to audiences across Amazon’s ever-expanding portfolio of offerings. This includes platforms like Twitch, a leading destination for gamers and livestreaming enthusiasts, as well as streaming TV services. The ability to engage with audiences on these platforms opens up exciting opportunities for businesses looking to tap into these rapidly growing channels.

The future of programmatic advertising

Our seat on Amazon’s DSP signifies our commitment to staying at the forefront of programmatic advertising. And with this access to Amazon’s DSP, we are positioned to offer our clients unparalleled opportunities to reach their target audiences with precision and impact.

In other words; it’s a game-changer. It unlocks access to invaluable retail data, extends our reach across the open web, and gives us access to exciting opportunities within Amazon’s ecosystem. We look forward to leveraging this opportunity to create innovative and successful advertising campaigns for our retail clients and continue to push the boundaries of what is possible in the digital marketing landscape. Want to find out more? Get in touch.

The post <strong>Unlocking new opportunities: Crimtan’s seat on Amazon’s DSP</strong> appeared first on Crimtan.

According to Statista, ad spending on video advertising is projected to reach US$229.80 billion by 2027. 

And there are plenty of good reasons why brands are investing in video. A survey by Animoto found that:

• 93% of consumers find video helpful when purchasing a product.
• 71% say watching video content leaves them with a positive impression of a brand/service/company.
• 58% consider companies that produce video content to be more trustworthy.
• 73% are more likely to purchase a product or service if they can watch a video explaining it.

Given these statistics, it is no surprise that video marketing is on the rise. But if you are looking at adding it to your marketing mix, what do you need to look out for?

Probably the most important consideration when planning a video advertising campaign is choosing a partner who can deliver dynamic video advertising. To find out why this matters, and what steps you need to take when planning and running a campaign, read on. 

What is dynamic video advertising?

Dynamic video advertising is a form of online advertising that uses dynamic, personalised video content that is targeted to specific audiences. Unlike traditional, static video ads which are planned and completed in advance, dynamic video ads are built in real time and personalised to users, based on data signals, whilst taking up the same banner space as display ads.

Just like these eBay Black Friday examples, depending on the audience’s interest, a different video will be shown. 

What is dynamic video advertising used for?

Dynamic video advertising can be used for many different promotional purposes. You will have probably seen it being used for personalised product recommendations, geo-targeted offers, and more. 

How to build a dynamic video advertising campaign

There are a number of processes advertisers go through when planning and running a dynamic video advertising campaign. Let’s look at five steps to building a dynamic video campaign that will deliver results. 

1) Build your audience

The success of your dynamic video advertising will depend on the quality of your data, as it is this that you will use to build the audience for your ads. So the first step is always to collect and integrate data such as user demographics, behaviour, location, and browsing history. Data must always be collected legally and with consent. 

With the right data, your ads will be more relevant, which will increase engagement and improve the overall effectiveness of your campaign.

2) Create your ads

Your next step is to actually create the ads for your video campaign. Using dynamic creative optimisation (DCO) you will be able to build dynamic templates using various elements like text, calls to action and video clips.

Unlike traditional, static video ads, where you build a small number of finished ads and show them to all or large segments of your audience, DCO video ads are built in real time by assembling the different elements you have created. Meaning each ad is created specifically for the person viewing it. 

This means you can show thousands of potential versions of your ads in a split second – each one built based on the data you have for that user. So you can show ads that are relevant to your audience’s location, behaviour, preferences, demographics and their place in your customer lifecycle. 

You can even tailor ads to specific events, such as public holidays, and local weather. This level of personalisation is shown to increase engagement and conversions. 

3) Split test your ads

One important step in optimising your dynamic video advertising is A/B testing. This can help you identify which variations perform best and continually optimise your ad campaigns so you are delivering the best possible results. 

4) Use retargeting

A particularly powerful use of dynamic video ads is retargeting. This involves showing ads to people who have already seen or engaged with your ads, bought from you, or visiting particular pages of your website.

Here are some examples of how video ad retargeting can work well:

• Showing a product someone has already viewed on your site in an ad on a different website or platform to remind them about it.
• Cross-selling products or services to an existing customer, for example hire cars after someone has booked a flight.
• Using social proof to close a sale by showing people using a product someone has viewed but not bought.
• Creating scarcity by showing how many products are left after someone has viewed them, or showing time-limited offers on them.
• Reminding customers of products in their cart if abandoned, and highlighting the benefits of the products.

Think how you can use retargeting to increase the impact and ROI of your video advertising campaign and move people through your customer lifecycle. 

5) Scale your campaign

The beauty of dynamic video advertising is that it can easily be scaled without significant effort and extra cost. Because ads are built in real-time using pre-prepared elements and data, you don’t need to create hundreds or thousands of different videos for a campaign. 

Instead, you have thousands of potential ads available to you at any given moment. You can also swap out and add in different elements as a campaign matures, based on testing and results, or to incorporate new products and offers. You can also tweak campaigns to reflect current events and seasonal holidays. Again, this can be done quickly, easily and at a low cost.

Ready to experience the benefits of dynamic video advertising?

If you’d like to experience the benefits of dynamic video advertising, you need to work with a single programmatic partner, with access to the right data, who is able to build a dynamic campaign for you. 

As global programmatic experts with our own proprietary tech stack, we are perfectly placed to help you plan and run a successful dynamic video advertising campaign. 

Get in touch with our experts today.

The post <strong>How to build a dynamic video advertising campaign</strong> appeared first on Crimtan.