As we reach the end of the year, let’s take a look back at the success stories, the wins and the campaigns that really hit the mark. Presenting the best of 2023, with inspiration and learnings we can all take into 2024. The countdown is here:
Static display
With an average CTR of just 0.08%, static display advertising can be hard to get right. But which campaigns performed above and beyond this year?
Best Click-Through Rate (CTR)
Etisalat – achieving an amazing 2.56% CTR
Highest Return on Investment (ROI)
Avis – hitting an incredible 229.38 ROI
In this campaign, the promotion and call to action in both frames are clear and strong.
Lowest Cost per Acquisition (CPA)
Visit California – with a budget-friendly CPA of just 19pence.
Dynamic Creative Optimisation (DCO)
Dynamic ads have achieved an impressive 2.3% increase over the past year on their static counterparts, but which ones were the best performers of 2023?
Best Click-Through Rate (CTR)
Fukushima prefecture – hitting the top spot with a 2.71% CTR.
There are 2 DCO elements in this campaign – a user’s intent and their browser language setting. Depending on their past search behaviour, the most relevant messaging from Nature, Samurai and Activity will be show to the user. In addition, the language of the creative is determined by the user’s browser language setting.
Highest Return on Investment (ROI)
Preflight prospecting – achieving an exceptional 1,860:1 ROI
In this campaign, the nearest airport to where the user is located is being shown on the banner.
Highest Return on Investment (ROI)
Jazeera Airways – achieving an ROI of 235.23
Jazeera Airways wanted to drive flight booking at scale. Instead of the traditional method of picking which route to promote, Jazeera Airways was able to promote all routes through an API feed by leveraging DCO. With over 40 origin cities that has different local currencies and languages, the creative shown to the user was based on the user’s location and browser’s language setting. In addition, the flight price to the destinatino was also pulled from a product feed.
Lowest Cost per Acquisition (CPA)
Children’s International – keeping campaign costs low at 19p CPA
Connected TV
81% of viewers would rather watch CTV ads than pay for a subscription service, and with an impressive 95% average completion rate, they’re a great way to reach your target audience. So which campaigns achieved over and above the industry standard?
Highest completion rate
Yamanashi prefecture – achieving an impressive 97.75% completion.
With a total of 6 different videos catering to different traveller’s point of interest, the captivating scenes and uniqueness of Yamanashi helped to immerse travellers into the destination, helping them to dream of their next vacation.
And there you have it; the best of our campaigns this year. From exceptional campaign ROI to high-performing CTV ads, we’ve achieved some results to be proud of for our clients. If you’d like to learn more about how we can help you achieve industry-beating campaign results, get in touch with our experts today.